How much consideration do you give to Information Architecture and other assumed ‘languages’ we have for the web?
- Do you make links to external sites open in a new page/tab?
- Does this disempower the user?
- If you don’t, do you highlight that it’s an external link?
- How many items do you have in your top level menus?
- How many other methods of browsing do you offer, eg categories, tags, search, archives, etc?
- If you were rebuilding your main site from scratch now, what aspects would you change to make the flow work better?
- Do you monitor bounce rates for certain pages to understand why people leave your site at certain points?
- Did you create use cases before building the site? Were these comprehensive enough given user feedback?
- Do you actively seek user feedback on the site? What is the most common feedback your hear from users and colleagues?
Peripheral devices like the mouse haven’t really been around for that long, and yet most of us have a highly refined understanding of what you may or may not be able to do in certain circumstances (this historically varies slightly between Mac & PC users owing to the option to right click).
A recent example I heard highlighting some of these assumptions we have of this shared language of user interfaces was a helpdesk technician asking a caller to “right click and tell him what happened”.
The response was “Nothing. I’ve written click, and nothing’s changed. What now?”
I saw this fantastic example of how you could change how we interact with computers a couple of years ago, and the site’s still live, and still feels very relevant. It’s called Don’t Click It.