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March: Money, money, money – digital budgets

How is it March already?!

But it is, and this month we’re talking about CASH.

Digital budgets: why are they complex/small/scattered across organisations… How to amalgamate them under a digital roof and get the most out of them.

Meet us at 60 Farringdon Road for financial chat, valuable advice, rants and Jaffa Cakes. And if you can, please respond (and join) to the invites on Google+ and/or Facebook

February: getting everyone on board the good ship Digital

Happy new year! Our first 2014 meeting will be on how to convince your charity to think digital. We all know how crucial digital is, but “digital first” often still seems a long way off. How can we best encourage others to embrace digital and to change the way they work?

Owen from Amnesty has kindly agreed to speak and there will probably be jaffa cakes.

Sign up, comment or just tell us about your new year’s eve parties on Google+.

We’ll be at Bond, 8 All Saints St,  N1 9RL on Wednesday 5 Feb from 4pm-6pm. It’s 10 minutes’ walk from King’s Cross in the NCVO building.

Hope to see lots of you there.

October meeting: Google Adwords slides here

Thanks to those that made it to our October session on paid advertising. Interesting stuff.

For those who missed it, Centrepoint’s SEO expert Martin Banfield of The Conversion Eye popped over to give us some information about how he uses Google AdWords and the Google Grant for the charity’s fundraising products.

Here’s the download of his slides:

Google Adwords


Martin’s contact details are on the presentations if you’d like more info.

See you all next month for our session on web development and our FUN December meeting on digital storytelling, followed by a festive shindig. Details on both to follow soon.

Don’t forget to follow us on Google+ too – this tends to be where most of the discussions about our meetings are taking place.

October meeting 2013: paid advertising

We had a number of good ideas for future sessions from September’s meeting, and have decided to go with paid advertising for October (and keep the others for November and the new year). We have a special guest – Centrepoint’s SEO expert, to tell us a bit about the work he does on paid advertising for them.

We’d be interested to hear what you guys all do on paid ads also, from Google adwords to anything you’re spending with Facebook, Twitter, Linkedin or anywhere more exotic!?

We’re south of the river again this month, at the CAN Mezzanine offices in Southwark, hosted by WWF.

Where: CAN Mezzanine, 32 – 36 Loman Street, London SE1 0EH

The closest stations are London Bridge / Waterloo rail and Southwark / Borough tube. We’re on the lower ground floor in Conference room – reception will point you to us once you’ve signed in at the desk.

When: Wednesday 2 October, 4-6pm

September meeting 2013: SEO

The overwhelming majority of those who voted (OK it was three against one) were interested in talking about SEO.

We have a little collection of YouTube videos to watch to get the conversation going, and then we thought we’d open the floor to you, to tell us your best SEO dos and don’ts.

Venue wise we’re being brave and venturing south of the river this month.

Thanks to Susan for having us at the IoF:

Where: Institute of Fundraising, Park Place, 12 Lawn Lane SW8 IUD

The closest stations are Vauxhall by tube or rail and we’re about 5mins away. Just head south when you exit either station heading towards Vauxhall Park. We’re the ground floor but security will point you to us once you’ve signed in at the desk when you arrive.

When: Wednesday 4 September, 4-6pm

August meeting 2013: new social media

Who is actually using Google+? Is Vine the next big think for DM? Could Snapchat be used for anything apart from rude pictures sent to your mates in important meetings? Is Pinterest really just about planning the perfect summer wedding?

Social media is not just about Facebook and Twitter any more. New platforms are emerging and becoming more and more popular. Some might only be around for a matter of months, but some are here to stay. We’d really like to find out if your charity has embraced any new forms of social media or if you’re running in the opposite direction.

Your new chairs (hello!) will be bringing a few examples along to August’s meeting, but we’d love you to do the same – consider this your homework! What works, what doesn’t, what’s worth trying?

Where: Action Aid, 33-39 Bowling Green Lane, EC1R 0BJ

When: Wednesday 7 August, 4-6pm

So we have an idea of numbers, can you please join the Facebook event if you’re coming to the meeting? Thanks.

*** It’s late notice, but August’s meeting will also merge into…THE SUMMER SOCIAL! Exciting! We’ve booked an area upstairs in the Crown Tavern in Clerkenwell (although may be hovering outside if the sun is shining!). Please join us, even if you can’t make the meeting beforehand.

June meeting 2013: Blogging

Our Wednesday 5th of June meeting is on blogs and blogging, and being convened by Neil from WWF (thanks Neil!)
Here’s the suggested agenda / topics for discussion from Neil:

Covering the technical (stats, platforms, design, connection to other websites), the practical (who blogs, how do you support them, what training do you offer), and the creative (blogging style, formats, audience engagement techniques).

Your (easy peasy) homework is to bring us a very basic summary (could be verbal) of how you do it at your charity, and something interesting about your charity’s blog (or an interesting reason why you don’t have one!). A great post, something you’ve learned about your audiences, a clever technical innovation etc.

The WWF office where we’re meeting is in the Can Mezzanine, in Boardroom D in the basement (as Neil mentioned in comments.)

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If anyone has other suggestions for discussion, or other areas to cover, please add them to the comments below.

May meeting 2013: Reporting, metrics and data

The May meeting of the Digital Charities group will be held at the offices of WSPA, map below (thanks Lorena!)

As usual it will start at 4pm on the first Wednesday of the month (1st of May). Think about setting up a recurring meeting in your calendar so you don’t miss them!

This month we’ll be talking about what we measure, what our success indicators are, KPIs, and lots more about glorious stats and the data we should be monitoring. Please come prepared with some stats that you can share about your organisation.

Lorena has kindly agreed to convene the meeting and will be sharing a Google Doc or similar so we can drop in our numbers which will mean we have something tangible to talk about in the meeting.

Please note this session will be much more useful for you if you can do the ‘homework’ before you arrive!

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April meeting 2013

Our next meetup will be held on Wednesday 3rd April at 4pm at the WSPA offices.

The topic is yet to be confirmed, so please add suggestions in the comments.
After the previous meeting, Susan suggested a session reviewing our websites and sharing what’s worked, and what we’d want to change. Definitely scope for that – interesting integrations, how mobile friendly is your site currently, etc.

Any other thoughts, or if you’re keen on the above please let us know!

March meeting 2013: SEO and advertising

More on this soon, but just to get it in your diaries.

Our March meeting is being convened by Anoop Maini, and will be focused on SEO and more generally advertising.

Please give us your suggestions for what you’d like to cover and we’ll have more info about the agenda soon.

**Please note owing to room availability we’ll be located in ActionAid again, rather than WSPA as originally stated**
When: 4pm, 6th March
Where: ActionAid, 33-39 Bowling Green Lane, EC1R 0BJ